HXI Labs
Designing the Future of Human Experience
Executive Summary
HXI Labs is a human experience research lab exploring how technology, design, and AI can deepen the way we live, connect, and create. We're not a traditional product company. We're a space for exploration - a place where ideas are tested, questioned, and brought to life through thoughtful experiments.
Our work focuses on understanding human behavior and designing tools that feel personal, playful, and meaningful. From Cheese to Heart Pins, Memento, Council, and Presently, our projects are expressions of curiosity. Each one is designed to explore a different dimension of human experience: memory, identity, creativity, connection, and presence.
We believe the next chapter of technology won't be defined by scale or speed. It will be defined by expression, intentionality, and emotional depth. HXI Labs exists to help shape that chapter.
Our Mission
To explore, invent, and design technologies that honor human complexity and make digital interaction more meaningful, intimate, and alive.
Digital spaces should feel like living spaces - flexible, personal, and full of texture. Today, most technology flattens human experience into endless feeds and performance metrics. We want to create tools that let people slow down, express themselves, and connect more deeply.
At HXI Labs, we:
- Study how people experience time, memory, identity, and connection.
- Build experimental tools that help people express themselves authentically.
- Explore how AI and LLMs can enhance creativity and support meaning-making rather than replace it.
- Blend the digital and physical, creating experiences that feel intuitive, human, and alive.
Why We Exist
Most technology today is built to capture attention, not to deepen experience. It prioritizes efficiency, metrics, and scale, but often leaves us feeling less connected, less creative, and less present.
We scroll endlessly but rarely feel nourished.
We capture everything but struggle to remember meaningfully.
We communicate constantly but often miss genuine connection.
HXI Labs believes it's time to design a different kind of relationship with technology - one that encourages reflection, creativity, and presence.
Our Approach
We operate as a research-first lab. Every project starts with a question, not a roadmap. Instead of building for growth or engagement, we explore what makes people curious, inspired, and connected.
Our Principles
Exploration over output
We value discovery and experimentation.
Emotionally aware design
We design for feeling, not just functionality.
Technology as a companion
AI and emerging tech should enhance human agency, not replace it.
Interdisciplinary thinking
We draw from psychology, design, art, and engineering to inform our work.
Living in the present
Our projects encourage people to pay attention to the now instead of getting lost in constant distraction.
Areas of Exploration
HXI Labs organizes its work around four interconnected themes:
1. Memory and Meaning
How do we capture, resurface, and reinterpret the small fragments that shape our lives?
2. Digital Selfhood and Identity
How can we express ourselves in ways that feel fluid, personal, and authentic instead of being flattened by algorithms and trends?
3. Connection and Intimacy
How can technology help us share, signal, and bond in ways that feel natural and meaningful - both online and in the real world?
4. Intelligence and Emergence
How can AI and LLMs create experiences that listen, adapt, and support creativity instead of overwhelming us?
The Role of AI and LLMs
AI as collaborator, not replacement
Humanizing AI - softer, contextual, emotionally intelligent
Pattern Recognition
Hidden connections in thoughts and ideas
Memory Surfacing
Rediscover forgotten fragments
Natural Interfaces
Conversational interaction
Creative Support
Enhance, don't replace creativity
Why Invest in HXI Labs
HXI Labs is building more than projects. We're building a research engine that helps us understand human experience in new ways. Every project - from Presently to Council - contributes insights that make the next experiment smarter and more meaningful.
By investing in HXI Labs, you're supporting:
The Vision
The future of technology will feel:
Ambient
Quietly alongside us
Expressive
Create and connect deeply
Adaptive
Respond to context
Human-first
Honor complexity
Technology that enhances life instead of distracting from it